Shopping in Singapore - Discover Local Emerging Designers
By WT Tan
Snow City is a permanent indoor snow centre in Singapore. It maintains a snow level of 400 mm depth by producing snow on site using a specially-designed snow gun! Up to 15 tons of snow is made each week. So, yes, you can buy snow in sunny Singapore.
Who will travel all the way to Singapore to buy snow? Very few, if any. Yet many visitors to Singapore buy clothes tagged with well known brands and shop only in boutiques of the international designers. Coming to Singapore and buying only products that can be easily found in New York, Milan, Bangkok, Shanghai or Sydney is almost as odd as buying snow in Singapore.
Singapore is one of the fashion capitals of Asia with a wide range of exciting local labels. For many years, talented designers have had their creations seen only in competitions and adorning a privileged few. Thanks to incubator programmes and strong support from trade associations and official agencies, many local designers are now retailing their ready to wear creations. Well tailored unique interpretations of the latest trends are now affordable and accessible. Find them in the central Orchard Road shopping belt or in the city fringes like Haji Lane or Holland Village.
A sampling of local Labels and Boutiques selling the creations of local designers:-
LABELS
Abyzz
From skirts that can be transformed into bags, to dresses that can be worn up to 10 different ways, designer Desmond Yang's range of clothing is highly interactive, original and wearable. abyzz.com.sg
AL&ALICIA
AL&ALICIA represents the contradiction between boy and girl, and how two wardrobes can be borrowed from to create that boyish-meets-chic look. The label is about luxury and beautiful fabrics, combined with menswear inspired structures and soft layers, to create a versatile range of comfortable and anonymously chic covetable outfits. alandalicia.com
Kenji
"Kenji" by Kenji Ng presents glamorous, ultra-feminine and chic T-shirts. Bringing his experience in bridal gown design, Kenji employs a variety of fabrics and small details to transform simple T-shirts to stylish hip outfits. By subverting the casual look of the cotton T-shirt with the lightness and the mystery of lace and tulle, Kenji creates a range of unique stylish pieces that run the gamut from gothic to sweet. kenji.sg
Noël Caleb
Noël Caleb is the meaning of Christmas and Devotion combined. The label is succeeding in its goal of bringing the Christmas vibe to everyday life. Its colourful graceful collections have quickly established a strong following among those who embrace joy and feminity. noelcaleb.com
quinn
quinn is a label that exudes the essence of classic silhouette with a modern twist to create stylish, effortless and timeless pieces. Simple silhouette becomes lust-worthy and reinforces house's signature romantism. Chic, sophistication, quality, exquisite, sensual all easily associate with quinn. quinn.sg
UNCVRD
un-covered (UNCVRD) exemplifies modern street wear with bold lines and charming confidence. Unpretentious and original, UNCVRD holds firm to its concept of uncovering new styles and ideas, transforming them into assertive looks teased with versatility and that essential dash of fun. uncvrd.com
Yumumu
Yumumu is a label that offers refreshing interpretations of modernity. Intricate panelling and fluid lines come together in elegant constructions, embodying both the independence and sensuality of a feminine figure with an unwavering image of youthful confidence and an understated, yet distinct style. yumumu.com
BOUTIQUES
[A-mod]
#02-09 TripleOne Somerst 111 Somerset Road
Womenswear & accessories
This trendy boutique located in the central Orchard-Somerset shopping belt carries the labels of emerging local designers. Find a good mix of edgy creations, modern classics and beautiful wearable pieces all at extremely affordable price. Kenji, Noel Caleb, quinn and UNCVRD can be found in [A-mod].
Price range: $49 - $250. http://www.a-mod.com.sg
Blackmarket
19 Jalan Pisang
Menswear, womenswear & accessories
A purveyor of all things regional, this stylish boutique carries over 10 local clothing labels, and a well-curated range of accessories. Expect creative and edgy pieces with extremely good price points. AL&Alicia and Yumumu can be found at Blackmarket.
Price range: $100 - $400
Front Row
#02-09 328 North Bridge Road Raffles Hotel Arcade
Menswear, womenswear & accessories
Besides carrying foreign labels like A.P.C. and United Bamboo, this fashion-art concept store also stocks Singaporean designer Jonathan Seow's label, Woods & Woods, as well as the progressive and experimental wares of young local designers.
Price range: $350-$990
Hide & Seek
176 Telok Ayer Street
Menswear, womenswear & accessories
This multi-label boutique carries fashion wares from local as well as foreign designers. The owner Keith Png's own line, Koops, made out of elegant and feminine dresses, is stocked alongside other local labels like Elohim, Mae Pang and quinn.
Price range: $89-$400
5:10 Concept Store
49B Kreta Ayer Road
Menswear, womenswear & accessories
The store carries labels of new generation young designers from around the region including local labels - Bedlamite, Max.Tan and UNCVRD.
Price range: $49 - $250
Singapore
July 2011
July 2011
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